Impact investing made easy

Q: What is the difference between sustainable and impact investing?

While there is no universal definition, sustainable investing (or responsible investing) refers to an investment philosophy that considers environmental, social, and governance (ESG) criteria and can be grouped into the following two strategies: Socially Responsible Investing (SRI) : Avoid harmful investments that do not align with your values (fossil fuels, for-profit prisons, civilian firearms, military weapons, etc.) ESG Investing : Integrating Environmental, Social, and Governance (ESG) factors into traditional investment processes to improve a portfolio’s long-term risk/return profile. Impact Investing : This investment approach goes beyond sustainable investing as the primary intent of this strategy is to generate measurable positive environmental and social impact. Learn more about how we measure impact.

Why choose between making money and making a difference?

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Put your money where your heart is

Align your investments with your values, and we’ll show you how your money is shaping the world.

Beginner friendly

Investing shouldn’t be scary! To make things easy, we’ve automated investing. Get started in less than 5 minutes by answering a few questions. No more excuses, start investing today.

No greenwashing

Most investing options that market themselves as green aren’t very different from traditional investing. We go beyond green labels for a genuinely sustainable portfolio. Start investing with companies that share your values while excluding those that don’t.

Impact investing made for everyone

FLIT Invest provides impact investing solutions typically reserved for the wealthy at a fraction of the cost. We want everyone to harness the power of their money to drive change without large account minimums.

Here's what our community is saying...

I love FLIT! Finally, an app that takes my values into account. If you’re looking to invest with intention, this is it. Not to mention they make it so easy for you!

Working in finance, I’ve seen firsthand that the wealthy have access to impact investments inaccessible to the average investor due to high investment minimums and net worth requirements. I love that FLIT Invest is leveling the playing field and extending the opportunity of impact investing to everyday investors.

I’ve always had FOMO when my friends and family would talk investing but was so overwhelmed at the idea of it. FLIT is so easy to use while being interactive so I can see and understand my investments. It helped me overcome my investing fears! I get to watch my money grow and feel good about investing in environmentally friendly companies!

Great app. We need to transition to a low-carbon future, so it’s a no-brainer to invest in the solutions that will get us there. With FLIT, I feel empowered to hold companies accountable and make money doing it.

I never invested before FLIT. With FLIT it took less than 10 minutes for me to download and sign-up, do the sustainability profiling, the financial questionnaire and connect my accounts. The whole sign-up process was very intuitive, and FLIT made it easy to get started.

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Safety & security

Is it safe to invest with a startup like FLIT Invest? Yes! You own all of the investments in your account and we provide ourselves on the following.

FINRA & SIPC insured by Apex Clearing

Your account is held by Apex Clearing Corporation and is SIPC-protected up to $500,000 including $250,000 in cash. Apex also works with Robinhood and Ally.

SEC Registered Investment Advisor

We are a Registered Investment Advisor with the SEC. This means that we have a fiduciary duty to act in your best interest.

Bank-level security & 256-bit encryption

We work with Plaid, also used by Venmo, Ally and Mint. All stored data is protected with 256-bit encryption, the same level of security as at large financial institutions.

Your questions answered

What is FLIT Invest?

FLIT Invest is an automated impact investing app designed to grow your wealth while making an impact. We’re on a mission to help people achieve financial security and change the world at the same time. Throughout the process, we strive to promote financial literacy (hence the name FLIT), a core value of our team and the cornerstone of our approach to making impact investing easy. Learn more about us here.

What is impact investing?

Your money has the power to do well by doing good. Impact investing is a strategy that targets positive, measurable social and environmental impact alongside financial returns. You can directly fund solutions that promote a more sustainable future by redirecting your investments to companies that align with your values while excluding those that don’t. Learn more.

What is the difference between sustainable and impact investing?

While there is no universal definition, sustainable investing (or responsible investing) refers to an investment philosophy that considers environmental, social, and governance (ESG) criteria and can be grouped into the following two strategies:

Socially Responsible Investing (SRI): Avoid harmful investments that do not align with your values (fossil fuels, for-profit prisons, civilian firearms, military weapons, etc.)
ESG Investing: Integrating Environmental, Social, and Governance (ESG) factors into traditional investment processes to improve a portfolio’s long-term risk/return profile.
Impact Investing: This investment approach goes beyond sustainable investing as the primary intent of this strategy is to generate measurable positive environmental and social impact. Learn more about how we measure impact.

Is FLIT Invest safe?

All FLIT Invest accounts are in the custody of Apex Clearing Corporation and SIPC-protected up to $500,000, including $250,000 in cash balances. SIPC protects against losses resulting from the insolvency of a broker-dealer. The $500,000 amount is standard for investment companies.

In addition to SIPC protection, FLIT Invest monitors unusual activity across all accounts and systems to ensure the safety of your funds, data, and personal information. We encrypt all stored data with 256-bit encryption, the same level of security as at large financial institutions. We also use two-factor authentication (2FA) to secure all accounts further and validate our security posture with third-party penetration testing.

Why should I invest now? Aren't we in a down market?

Historically, some of the best times to start investing have been periods of down markets, also known as bear markets. Why? Because currently, stocks are on sale, meaning you are getting a lower price when purchasing them.

While the average bear market lasts about 1.1 year, the average bull market (when stocks are going up) lasts about 3.9 years. Since it’s impossible to predict when the market will bottom, buying things on sale has proven to be a successful investment strategy.