Pet Welfare

“We need, in a special way, to work twice as hard to help people understand that the animals are fellow creatures, that we must protect them and love them as we love ourselves.” – Cesar Chavez

Challenges

None of the United Nations Sustainable Development Goals specifically target the welfare of animals, however, at FLIT we strongly believe that the welfare of our pets is one of the key challenges that are impacting our generations. Over the last decade the way we treat and think about our pets has drastically changed. Animals have become part of the family and their health and happiness are just as important as our own.

More Pets Than Children

More Pets Than Children

Around 67% of U.S. households have pets, which means more households have pets than children. (APPA 2019-2020 National Pet Owners Survey; Bureau of Labor Statistics, December 2020) 62% of pet parents said in a survey that their top priority is their pets' happiness. Still, the pet care industry is far behind in terms of quality of human products and services.

Inadequate Pet Healthcare Services

Inadequate Pet Healthcare Services

As pets are now part of the family, there is an increased focus on providing them with the best healthcare services. Improving the quality and length of their lives has become very important, but the access and quality of pet care needs improvement.

Quality Pet Food Is Expensive

Quality Pet Food Is Expensive

60% of cat and dog owners are concerned about their pet's nutrition in the U.S. In total $44 billion was spent on food and treats in 2021 with higher-quality pet food becoming more popular. Pet owners are building an appetite for premium and even luxury pet products– but at a cost. (ProShares 2021)

Unaffordable Insurance and Poor Coverage

Unaffordable Insurance and Poor Coverage

Pet owners are willing to pay for the best pet care treatments, however, in many cases this means taking out a loan to cover the costs. Insurance can protect against unexpected expenses. In North America, private health insurance was purchased for more than 3.5 million animals in 2020. Affordable pet insurance with good coverage is extremely important to protect as many pet lives as possible.

TIME TO TAKE ACTION

FLIT’s solution and pet welfare

Investment Rationale

The pet care industry is serving the needs of the increasing number of pet owners with continued innovation. The global pet care industry is expected to grow by around $120 billion and will reach $350 billion in 2027. (Global Market Insights, 2021). The industry has grown steadily every year since 2001, even withstanding recessions (the Great Recession, COVID-19 pandemic). This is due to pet owners prioritizing their pets’ needs even in times of crisis. The pet care industry spans veterinary pharmaceuticals, diagnostics, product distributors and services, manufacturers of pet food and pet supplies, and pet supply retailers (ProShares, 2021). There are clear structural growth drivers behind each pet care sector – including premiumization of products and the humanization of pets (Jefferies 2021).

Impact Metrics

Impact targets are best achieved with plans, metrics, and achievement dates to allow the companies’ performance to be tracked. FLIT is here to help you invest your resources into companies that are actually contributing to pet welfare solutions. We track specific impact metrics as well as each company’s contribution to the UN SDGs by analyzing their business model, products, and services.

Portfolio Spotlight

Freshpet, Inc. manufactures and markets natural fresh meals and treats for cats and dogs in the United States, Canada, and Europe. Freshpet products are sourced locally with 100% real and all-natural ingredients. The company aims to change the industry through positive innovation that is good for pets, pet parents and the planet all at the same time. It serves around 1 million pet owners globally.

Benefits of FLIT’s Expert Curation

Our team at FLIT has researched hundreds of investment funds and companies, and we have curated a portfolio that we believe targets pet welfare across various industries. These companies cover veterinary pharmaceuticals, diagnostics, product distributors and services, manufacturers of pet food and pet supplies, and pet supply retailers – each service or product helps to advance the welfare of animals. We provide users with transparent data on the sustainability practices of each company to ensure an investment aligns with your values. We strongly believe that this approach to investment is essential for our future and profitable.

TIME TO TAKE ACTION

Solutions beyond investing

Individual:
What actions can you take?

  • Adopt don’t shop to save lives
  • Research and select a pet insurance with good coverage
  • Buy sustainable and high-quality pet food
  • Commit to your pet’s annual check-up at your vet
  • Invest in companies that are working to further improve the quality of life of our pets

Beyond:
What about systemic change?

  • Create beneficial policies and operational environment for veterinary practices
  • Research and develop pet healthcare innovation
  • Improve regulation for pet food quality

Investment themes

Click below to explore our other investment themes.

Take Part in Building a Sustainable Future

Join the waitlist to secure your spot for early access and a chance to win $1,000!

Thank You For Your Interest!

Join the waitlist to secure your spot for early access and a chance to win $1,000!

Prior to founding FLIT Invest, Alejandro worked at J.P. Morgan’s Private Bank in New York, where he oversaw and managed investments for ultra-high net worth families. Before J.P. Morgan, he was an investment analyst at Northwestern Mutual, responsible for developing comprehensive financial plans and asset allocation models. Alejandro is a CFA charterholder and former professional soccer player.

Steven is a UX/UI Designer based in Los Angeles, CA. He received his BA from CSULB focusing on graphic design. Steven approaches his projects with a keen eye for design while prioritizing user-friendly solutions. He is passionate about animal welfare, and environmental causes.

Prior to FLIT, Kinga worked at Ericsson as a software developer specializing in data analysis where she developed machine learning models to evaluate the quality of the encrypted media traffic over mobile networks. She is an advocate for promoting a transparent and effective work environment. Kinga values diversity and feels strongly about providing access to education. She has a sweet tooth, loves reading and HIIT training.

This is the Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean egestas lectus egestas augue turpis. Vitae adipiscing hac lorem aliquet odio leo, lacus, etiam. Amet praesent fermentum, vestibulum augue sed fames neque, molestie quis. Ullamcorper morbi enim nibh aliquet dolor maecenas. Eget semper sed etiam nibh purus gravida sit libero, ut. Dolor amet, ac accumsan interdum quis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean egestas lectus egestas augue turpis. Vitae adipiscing hac lorem aliquet odio leo, lacus, etiam. Amet praesent fermentum, vestibulum augue sed fames neque, molestie quis. Ullamcorper morbi enim nibh aliquet dolor maecenas. Eget semper sed etiam nibh purus gravida sit libero, ut. Dolor amet, ac accumsan interdum quis.

Prior to founding FLIT Invest, Richard was an investment banker at ING in London. He advised banks, asset & wealth managers, FinTechs and other financial institutions on mergers & acquisitions, financing and other strategic projects. He is an impact investing enthusiast having advised BlueOrchard – leading global impact investing asset manager – on their sale to Schroders. Richard is a former professional triathlete, vegetarian and nature enthusiast.

Serena is a sales and growth professional. She has experience in rapidly scaling revenues for consumer products through the deployment of marketing campaigns and team strategy development. Serena has a keen eye for identifying and implementing emerging consumer trends that result in better user experiences. She is passionate about criminal justice reform and is a loud voice in the fight for gender and racial equality.

Martin is a Software Architect and Developer whose goal is to make FLIT Invest an application that puts usability and security first. Martin started his career in finance, where he developed an integrated treasury solution for banks and corporations. Then he deep-dived into medical imaging at Siemens Healthcare, where he spent years developing a next-generation radiography system. Martin is an avid traveler and loves cycling, hiking, and skiing.

Zsolt has worked as a Software Engineer in Germany, Scotland, and Hong Kong. His work experience lies predominantly in the FinTech industry, both in startups and well-established companies. Before FLIT Invest, Zsolt was a developer at Asia’s leading wealth management platform in Hong Kong. Alongside FLIT, Zsolt is completing his Master’s Degree in applied mathematics in London. In his free time, he enjoys swimming and reading fiction.

Tina is a UX/UI Designer based in Los Angeles, CA. Her expertise in both Economics and Interactive Design allows her to approach topics from a variety of perspectives in order to create products, assist people, and solve problems. She characterized challenges in a larger scope as an explorer, and she continued to look for solutions that would better human life. In addition to design, Tina is enthusiastic about women’s issues in society and animal welfare in various countries.

Peter is a Mobile Engineer with extensive experience in native iOS and Android app development. He has worked with various Fortune 500 companies across industries including fintech, transportation, human resources, energy, accounting, and pharmaceuticals. Being a lifelong learner he’s always eager to acquire new skills in various topics. He’s enthusiastic about different aspects of finance, and in his free time he enjoys working out.

Nick is a User Researcher based in Los Angeles, CA. After receiving his BA in Psychology, he moved on to receive a certificate in UX/UI from UCLA which set him on the path to understanding users. Nick approaches User Research with an empathetic lens, ensuring that every user’s needs are considered in each step of the process. Nick is passionate about providing sustainable change, and in his free time, he’s looking for another national park to check off the list.

Brian is a self-taught iOS developer based in Los Angeles, CA. Driven by a strong interest in finance and renewable energy, he takes pride in being part of a team that takes huge steps towards a greener future. Prior to joining FLIT, Brian played multiple competitive games such as League of Legends at a top-tier level- applying the same mindset of growth and improvement from gaming to his iOS development. Brian is often playing the piano in his free time and is extremely fascinated by artificial intelligence.

Rob is an impact investing analyst passionate about sustainability and its role in finance. Currently, he is a student at the University at Buffalo (UB), where he is the President of the UB Sustainable Business Association and a Board Member of the UB Equity Research Group. In his free time, you can catch Rob exercising or golfing.

Holly is a BSc Psychology with International Placement graduate from the University of Manchester, UK. She has worked and volunteered in the social care sector for 7 years and whilst at university, established an award-winning student zero-waste shop. She is passionate about social justice and environmental sustainability, and in her spare time volunteers as a Scout Leader and enjoys going for tea and cake with friends.

Jake is an entrepreneur, designer, and biologist passionate about sustainability. Previously, Jake founded VOSTIC, a company that manufactured and distributed a kelp-based replacement for plastic. Jake holds a master’s degree in Design Systems from Pacific Northwest College of Art and a bachelor’s degree in Biology from Lewis & Clark College. On weekends you might find him making music or snowboarding at Mt. Hood.