Invest in Pet Welfare
Invest in a portfolio to protect, feed, and keep your pets, and all other animals, safe.
“We need, in a special way, to work twice as hard to help people understand that the animals are fellow creatures, that we must protect them and love them as we love ourselves.”
- Cesar Chavez
None of the United Nations Sustainable Development Goals specifically target the welfare of animals. However, at FLIT we strongly believe that the welfare of our pets is one of the key challenges that are impacting our generations. Over the last decade the way we treat and think about our pets has drastically changed. Animals have become part of the family and their health and happiness are just as important as our own.
More Pets than Children
Inadequate Pet Healthcare Services
Unaffordable Insurance and Poor Coverage
Quality Pet Food is Expensive
Investing in Pet Welfare with FLIT
Why Invest in the Pet Care Industry?
The pet care industry is serving the needs of the increasing number of pet owners with continued innovation. The global pet care industry is expected to grow by around $120 billion and will reach $350 billion in 2027. The industry has grown steadily every year since 2001, even withstanding recessions (the Great Recession, COVID-19 pandemic). This is due to pet owners prioritizing their pets’ needs even in times of crisis. The pet care industry spans veterinary pharmaceuticals, diagnostics, product distributors and services, manufacturers of pet food and pet supplies, and pet supply retailers. There are clear structural growth drivers behind each pet care sector – including premiumization of products and the humanization of pets.
Impact targets are best achieved with plans, metrics, and achievement dates to allow the companies’ performance to be tracked. FLIT is here to help you invest your resources into companies that are actually contributing to pet welfare solutions. We track specific impact metrics as well as each company’s contribution to the UN SDGs by analyzing their business model, products, and services.
Freshpet, Inc. manufactures and markets natural fresh meals and treats for cats and dogs in the United States, Canada, and Europe. Freshpet products are sourced locally with 100% real and all-natural ingredients. The company aims to change the industry through positive innovation that is good for pets, pet parents and the planet all at the same time. It serves around 1 million pet owners globally.
Benefits of Expert Curation
Our team at FLIT has researched hundreds of investment funds and companies, and we have curated a portfolio that we believe targets pet welfare across various industries. These companies cover veterinary pharmaceuticals, diagnostics, product distributors and services, manufacturers of pet food and pet supplies, and pet supply retailers – each service or product helps to advance the welfare of animals. We provide users with transparent data on the sustainability practices of each company to ensure an investment aligns with your values. We strongly believe that this approach to investment is essential for our future and profitable.
Pet Care Solutions Beyond Investing
What actions can you take to improve pet care?
- Adopt don’t shop to save lives
- Research and select a pet insurance with good coverage
- Buy sustainable and high-quality pet food
- Commit to your pet’s annual check-up at your vet
- Invest in companies that are working to further improve the quality of life of our pets
How can we drive systemic change?
- Create beneficial policies and operational environment for veterinary practices
- Research and develop pet healthcare innovation
- Improve regulation for pet food quality