FLIT Invest Embeds Invest Your Values Fund Scores to Deliver Sustainable Portfolios.
As You Sow fund ranking platform used by new fintech start-up for values-aligned investing.
The New York based fintech start-up, FLIT Invest, has embedded As You Sow’s mutual fund and ETF scoring system, Invest Your Values, into its platform to fight greenwashing in sustainable finance and to generate divestment options that FLIT Invest users can trust.
In this way, FLIT Invest will boost the fight against greenwashing and the pursuit of a just, equitable, and sustainable future.
FLIT Invest is on a mission to democratize impact investing. The company believes people should not have to choose between growing their wealth and doing good. Navigating sustainable investing is a tricky feat and sorting the greenwashed from the legitimate is hard for those in finance, let alone retail investors. As You Sow’s Invest Your Values mutual fund and ETF scoring platform furthers FLIT Invest’s mission to beat greenwashing and provide truly sustainable portfolios through its automated impact investing app.
As You Sow generates research of the highest standard utilizing data from multiple organizations that are experts in their own field. The research covers multiple themes and ESG portfolio screens that rate investment funds in terms of their exposure to harmful practices, such as fossil fuels, deforestation, private prisons, and weapons. This data informs FLIT Invest’s divestment options: users can exclude industries that don’t align with their values and know that that their dollars are not contributing to these companies. The As You Sow scores ensure that FLIT Invest meets the standards that are expected from the sustainable finance industry and backs their anti-greenwashing commitment with a truly sustainable portfolio.
“We are proud to utilize the As You Sow scores. As the leading shareholder advocacy organization, their research and aggregated ESG and impact data perfectly complements our own proprietary impact research.” said Richard Papp, Co-Founder & Impact Investing Lead of FLIT Invest. “This allows FLIT Invest to provide automated investing solutions to those investors who do not want to manage their own sustainable investments. Our users can sleep well, knowing that Chevron and ExxonMobil will not creep into their fossil fuel free portfolios – should they choose the fossil-free option. As You Sow’s research and advocacy work also heavily influences our financial advocacy, by holding companies accountable to deliver positive environmental or social impact.“
“FLIT Invest’s use of our mutual fund and ETF scoring means that investors can align their investing with their values” said Andrew Behar, CEO of As You Sow. “Too often people save to build a nest-egg for their retirement and they have no idea that they are investing in an unlivable planet. This platform shines a bright light on every company held in mutual funds and ETF so investors can be sure it is aligned with their values.”
About FLIT Invest
FLIT Invest is an automated impact investing app that allows users to align their investments with their values without sacrificing returns. Users can rank the causes they care about, such as Climate Solutions, Clean Water, or Gender Equality, and exclude the industries they don’t agree with, such as fossil fuels, deforestation, or private prisons. FLIT Invest creates and manages a personalized portfolio where users can grow their wealth guilt-free. Users can reach their financial goals and track their investment portfolio’s impact. FLIT Invest is on a mission to help people achieve financial security and change the world at the same time.
Founded in 2020.
About As You Sow
As You Sow is the nation’s leading shareholder advocacy nonprofit, with a 30-year track record promoting environmental and social corporate responsibility and advancing values-aligned investing. Its issue areas include climate change, ocean plastics, pesticides, racial justice, workplace diversity, and executive compensation. Click here for As You Sow’s shareholder resolution tracker.
