FLIT Invest Announces $750,000 Pre-Seed Funding

FLIT Invest, an automated impact investing app with impact tracking, has raised $750,000 in its pre-seed funding round.

We are a New York based fintech start-up called FLIT Invest, and in our pre-seed funding round raised $750,000. Our automated impact investing app with impact tracking looks to commence seed funding in the Fall of 2022, preparing for a public launch later this year.  

FLIT Invest is an automated impact investing app that allows users to align their investments with their values without sacrificing returns. Customers can reach their financial goals and track their portfolio’s social and environmental impact. Founded in 2020, the company bootstrapped from founder commitments until its pre-seed round. The funding round was heavily oversubscribed and was closed at the hard cap of $750,000 at the end of January 2022. The financing round focused on strategic investors from the financial services space who shared FLIT Invest’s vision and could provide long-term value to the organization. It was important to our founders to work with investors who were also impact-motivated and recognized the need for a product that makes sustainable investing accessible for everyone. These included investment bankers, hedge fund traders, private equity investment professionals, consultants, and impact investors.  

Alejandro Fritz, CFA Co-Founder & CEO
Richard Papp Co-Founder & Strategy
Serena Fleischman Co-Founder & Growth

Co-founders Alejandro Fritz, Serena Fleischman, and Richard Papp were motivated to create FLIT Invest by the lack of options for simple, automated, and sustainable investing. To them, the market offered no real impact investing, only a greenwashed, watered-down version of ESG investing. It was particularly Richard and Alejandro’s background in wealth management and investment banking that gave insight into the gatekeeping of truly sustainable investment options for only the wealthy and ultra-wealthy.  

“When we saw that ‘sustainable’ portfolios available included McDonald’s, Exxon Mobile, and Chevron in the largest holdings, we knew there had to be a better way to get people invested in truly sustainable portfolios. I knew that the unknowing investor would invest in a highly greenwashed solution despite having good intentions.” CEO and Co-Founder, Alejandro Fritz.

At FLIT Invest, we seek to make investing accessible to those looking to invest in solutions making an impact in the world while generating financial returns. We want a more green, just, and equitable future. By democratizing impact investing, the FLIT team believes that retail investors can be the drivers of systemic change by collectively voting with their dollars to influence corporations and accelerate the transition to a sustainable future. Since its inception, FLIT Invest has been made up of a global team of experts spanning finance, sustainability, and technology. These diverse perspectives inspire creative and innovative developments toward our mission.  

We have been utilizing the pre-seed funding to develop our app to bring to market. FLIT Invest is simultaneously executing several strategic partnerships and anticipates starting its seed financing round in the coming months. The FLIT app is currently in beta, available by invitation only to users on their waitlist. People interested in joining the waitlist can sign up at www.flitinvest.com!

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Prior to founding FLIT Invest, Alejandro worked at J.P. Morgan’s Private Bank in New York, where he oversaw and managed investments for ultra-high net worth families. Before J.P. Morgan, he was an investment analyst at Northwestern Mutual, responsible for developing comprehensive financial plans and asset allocation models. Alejandro is a CFA charterholder and former professional soccer player.

Steven is a UX/UI Designer based in Los Angeles, CA. He received his BA from CSULB focusing on graphic design. Steven approaches his projects with a keen eye for design while prioritizing user-friendly solutions. He is passionate about animal welfare, and environmental causes.

Prior to FLIT, Kinga worked at Ericsson as a software developer specializing in data analysis where she developed machine learning models to evaluate the quality of the encrypted media traffic over mobile networks. She is an advocate for promoting a transparent and effective work environment. Kinga values diversity and feels strongly about providing access to education. She has a sweet tooth, loves reading and HIIT training.

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Prior to founding FLIT Invest, Richard was an investment banker at ING in London. He advised banks, asset & wealth managers, FinTechs and other financial institutions on mergers & acquisitions, financing and other strategic projects. He is an impact investing enthusiast having advised BlueOrchard – leading global impact investing asset manager – on their sale to Schroders. Richard is a former professional triathlete, vegetarian and nature enthusiast.

Serena is a sales and growth professional. She has experience in rapidly scaling revenues for consumer products through the deployment of marketing campaigns and team strategy development. Serena has a keen eye for identifying and implementing emerging consumer trends that result in better user experiences. She is passionate about criminal justice reform and is a loud voice in the fight for gender and racial equality.

Martin is a Software Architect and Developer whose goal is to make FLIT Invest an application that puts usability and security first. Martin started his career in finance, where he developed an integrated treasury solution for banks and corporations. Then he deep-dived into medical imaging at Siemens Healthcare, where he spent years developing a next-generation radiography system. Martin is an avid traveler and loves cycling, hiking, and skiing.

Zsolt has worked as a Software Engineer in Germany, Scotland, and Hong Kong. His work experience lies predominantly in the FinTech industry, both in startups and well-established companies. Before FLIT Invest, Zsolt was a developer at Asia’s leading wealth management platform in Hong Kong. Alongside FLIT, Zsolt is completing his Master’s Degree in applied mathematics in London. In his free time, he enjoys swimming and reading fiction.

Tina is a UX/UI Designer based in Los Angeles, CA. Her expertise in both Economics and Interactive Design allows her to approach topics from a variety of perspectives in order to create products, assist people, and solve problems. She characterized challenges in a larger scope as an explorer, and she continued to look for solutions that would better human life. In addition to design, Tina is enthusiastic about women’s issues in society and animal welfare in various countries.

Peter is a Mobile Engineer with extensive experience in native iOS and Android app development. He has worked with various Fortune 500 companies across industries including fintech, transportation, human resources, energy, accounting, and pharmaceuticals. Being a lifelong learner he’s always eager to acquire new skills in various topics. He’s enthusiastic about different aspects of finance, and in his free time he enjoys working out.

Nick is a User Researcher based in Los Angeles, CA. After receiving his BA in Psychology, he moved on to receive a certificate in UX/UI from UCLA which set him on the path to understanding users. Nick approaches User Research with an empathetic lens, ensuring that every user’s needs are considered in each step of the process. Nick is passionate about providing sustainable change, and in his free time, he’s looking for another national park to check off the list.

Brian is a self-taught iOS developer based in Los Angeles, CA. Driven by a strong interest in finance and renewable energy, he takes pride in being part of a team that takes huge steps towards a greener future. Prior to joining FLIT, Brian played multiple competitive games such as League of Legends at a top-tier level- applying the same mindset of growth and improvement from gaming to his iOS development. Brian is often playing the piano in his free time and is extremely fascinated by artificial intelligence.

Rob is an impact investing analyst passionate about sustainability and its role in finance. Currently, he is a student at the University at Buffalo (UB), where he is the President of the UB Sustainable Business Association and a Board Member of the UB Equity Research Group. In his free time, you can catch Rob exercising or golfing.

Holly is a BSc Psychology with International Placement graduate from the University of Manchester, UK. She has worked and volunteered in the social care sector for 7 years and whilst at university, established an award-winning student zero-waste shop. She is passionate about social justice and environmental sustainability, and in her spare time volunteers as a Scout Leader and enjoys going for tea and cake with friends.

Jake is an entrepreneur, designer, and biologist passionate about sustainability. Previously, Jake founded VOSTIC, a company that manufactured and distributed a kelp-based replacement for plastic. Jake holds a master’s degree in Design Systems from Pacific Northwest College of Art and a bachelor’s degree in Biology from Lewis & Clark College. On weekends you might find him making music or snowboarding at Mt. Hood.